Fametech is an american software company whose clients are based in france. the company has formed a team to determine the direction the organization should take over the next five years. the focus of this team is to increase the company's clientele in europe. the company is keen on taking advantage of the opportunities and avoiding threats in the changing environment. in the context of consumer value, this team is involved in developing a for the organization.

In the context of consumer value, this team is involved in developing a "corporate strategy" for the organization.

Corporate Strategy is concerned about how organizations, similar to Disney, make an incentive crosswise over various organizations. It takes as given the RC exercises on focused methodology, and asks how the enterprise can include an incentive far beyond that which a specialty unit makes without anyone else. This requires the enterprise to put resources into a significant arrangement of assets, create the business portfolio, and plan the association structure, frameworks and corporate capacities to share exercises or exchange aptitudes crosswise over organizations.