Successful companies like stew leonard's have the capability to identify deviations in expected performance (both positive and negative) as soon as they occur, and thus are able to adjust their marketing efforts. this is known as a. customer relationship management b. data mining c. marketing control d. marketing analytics e. marketing metrics

You are a manager at asda. you have been given the demand data for the past 10 weeks for swim rings for children. you decide to run multiple types of forecasting methods on the data to see which gives you the best forecast. if you were to use exponential smoothing with alpha =.8, what would be your forecast for week 22? (the forecast for week 21 was 1277.) week demand 12 1317 13 1307 14 1261 15 1258 16 1267 17 1256 18 1268 19 1277 20 1277 21 1297