Mexican business executives who buy business-to-business products from u. s. suppliers indicate that "knowledge of the mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased. this example of which of the four characteristics of culture which is important for global companies to recognize?

 The fact that the Mexican business indicates that "knowledge of the Mexican culture" and "enthusiasm" were the most important cultural variables determining from which supplier they purchased is example of the characteristic of culture according which it is the responsibility of the global firm to ascertain the level of importance of various aspects of culture in the foreign markets it serves. This is very important for global companies to recognize.

Your answer would be is four