What does a market analysis include? a. competitor identification b. employee salaries c. employee goals d. business purposes

 What does a market analysis include?

Explanation:

Market analysis is the set of actions that are executed to know the response of the market (demand) and suppliers, competition (supply) to a product or service. Supply and demand are analyzed, as well as prices and distribution channels. The objective of any market study must be completed by having a clear vision of the characteristics of the product or service that is to be introduced in the market, and a thorough knowledge of the sector's partners. Together with all the necessary knowledge for a pricing and documentation policy.

With a good market study we should be clear about the geographical and temporal distribution of the demand market. What is the target with the most complete profile, what has been historically the behavior of the demand and what projection is expected.

With respect to the competition, we will need a minimum of data, who are and for each of them billing volumes, market share, evolution, employees, production costs, everything we can collect.

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