Lots of points 36. the product development team of north balance, a new workout routine, is brainstorming ideas and searching for new routine ideas for their workout. what stage is the company in of new product development? a. idea source b. idea generation c. concept development d. idea screening 29. the market segment that is the focus of a firms marketing plan is the a. market position b. target market c. market mix d. product market 28. you are on the team of executives at star bank. you have been meeting as a team to discuss the future of the bank, including big picture goals of how to grow the company. what type of planning is this? a. operational b. functional c. strategic d. consumer