Sal is the marketing director of a company that specializes in helping farmers increase their profitability. Sal’s company has just landed a new client: Pumpkin Haven Farm, which currently has no marketing strategy at all. Its main commodity is selling whole pumpkins, which is doing very well by word of mouth since it is the only pumpkin farm in its area. In order to help it increase profits, develop a marketing pitch for Sal that contains four ways in which Pumpkin Haven Farm can add value to its farm and the pumpkins produced on it, incorporating commodity segregation, commodity processing, marketing, and agritourism. Include an explanation of each of these terms in the marketing pitch.
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Sal is the marketing director of a company that specializes in helping farmers increase their profit...
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