From watching his wife struggle to keep track of the family finances, Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills, bank accounts, and investments. This is an example of which innovator DNA trait

It is observing

Explanation:

In observing innovator DNA trait, innovators or observers carefully and consistently search out for any little behavioral details in the activities of customers, suppliers, and other companies so that they will gain insights and knowledge about new ways of doing things.

From watching his wife struggle to keep track of the family finances, Intuit founder Scott Cook identified the need for easy-to-use financial software that provided a single place for managing bills, bank accounts, and investments is observing because he look out carefully for any little behavioral details in on how his wife handle business related financial activities in the home so that he will gain new insights on how to do things in a new way.

answer; i believe the correct answer is (sporophyte);