Next Door Cellular is a leading mobile network operator. Since most of the resources used by Next Door Cellular are easily available, the company's brand name is the only resource that distinguishes it from the other operators. No other competitor in the industry has a strong brand name like that of Next Door Cellular. This unique asset that has helped the company gain a competitive advantage will be considered as a(n) resource in the VRIO framework.

Rare

Explanation:

The VRIO structure is a key examination device intended to assist associations with revealing and secure the assets and abilities that give them a long term advantage. The structure ought to be placed into play after the formation of a dream explanation, yet before the vital arranging process.The differentiators and points of interest you recognize will decide how to move toward the commercial center and illuminate key choices that shape the destiny of your organization.

The answer to that question is a