Aresearch group involved with advertising is conducting a study to investigate whether shoppers are more likely to engage in impulse buying at the checkout than at any other place in the store. for the results of the study to be generalizable, the researchers should use a representative sample use a small convenience sample depend on self-report surveys create a double-blind procedure conduct an experimenta: use a representative sample
b: use a small convenience sample
c: depend on self-report surveys
d: create a double-blind procedure
e: conduct an experiment

Conduct an experiment.

Explanation:

Any scientific hypothesis or theory requires the proper step and the procedure to explain the particular points about the theory. Any statement made in the science needs the experimental proof.

The scientific experiments includes the different steps used for the validation of any hypothesis. The experiments can explain the main cause of any phenomena and the factors that might affect the experiments. The experimental studies are performed by the scientists.

Thus, the correct answer is option (e).

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