Acompany that produces household cleaners decides to produce a "green" version of its products, even though the formulas are virtually unchanged compared to the original formulas. this is an example of

The given blank can be filled with greenwashing.

Explanation:

The method of making a misleading or unsubstantiated claim regarding the environmental welfares of a product, technology, service, or company exercise is termed as greenwashing. Greenwashing can help in making a company seem to be more ecologically friendly than it is in actual.  

It can also be utilized to distinguish a company's services or products from its opponents by demonstrating more effective usage of power or by being more cost-efficient with time. With the growth of green computing, some of the hardware manufacturers and technology vendors have got involved in greenwashing, by changing their advertising, packaging, or branding to emphasis the attention of the consumers on recycling, green manufacturing, or energy-saving benefits.  

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