The focus on neuroscience box, "brain reward when making eye contact with attractive people," described an fmri study. the results showed that when we make direct eye contact with a physically attractive person, a specific area on each side of the brain is activated. when the attractive person's eye gaze is shifted away from the viewer, brain activity in these areas decrease. other researchers have expanded on these findings and identified two brain areas that are selectively responsive to the reward value of attractive faces, the and the