What does a persuasive visual designed to make an argument refer to

Visual rhetoric

Explanation:

A persuasive visual that is designed to make an argument is a type of "visual rhetoric." Visual rhetoric refers to communication that is performed through visual images, typography and texts. It relates both to the structure of an image, as well as the persuasive effects that the image might have on an audience. Because of its persuasive element, visual rhetoric is also dependent on cultural and contextual meaning.

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