1. Bandwagon 2. Testimonial
3. Transfer
__ 4. Repetition
5. Glittering Generality
6. Name Calling
A. persuades people by having a famous person or expert to
promote the product.
B. uses repeated messages
C. persuade people by giving false facts, rearranging facts or
withholding the real facts
D. persuading people to do something by letting them know
others are doing it
E. persuades people by using negative words to foster dislike,
hale, fear for a product or idea
F. attempts to sell a product by indicating that the product is
good because it was designated to meet the needs of
everyday peop!
G. persuades by using a catchy phrase to identify a product on
company
H. uses images to bring up strong feelings in order to persuad
1. persuades by using positive words to arouse thoughts,
actions, or emotions
J. the use of patriotism to sell a product
K scare people into actions
7. Card Stocking
8. Slogan
9. Fear Appeals
10. Plain Folks​