Which term to predicting the mood, behavior, and buying habits of consumers

D. fashion trend forecast

Explanation:

Trend forecast in the fashion industry is the way to research and analyze the market to predict what will be the behavior of the customers in the forthcoming seasons. With this, fashion designers and companies are trying to discover what the trends will be so they can prepare clothing collections that will be well accepted by the buyers.

They use various methods for the fashion trend forecast – famous fashion magazines, fashion shows and reactions to them, analyzing the market and previous demand, as well as socio-cultural events and circumstances (for example, World Wars had a great impact on the fashion and change previous demand and wants from the customers radically). Fashion forecast includes the research of what trends, designs, colors, and patterns will be popular, but also which textiles and fabric.