Design a Logo Imagine that you have a business and need a logo. The business should relate to something that you are passionate about. Maybe you are opening a dance studio because that is your hobby. Or perhaps you love tacos so much that you are getting a food truck to serve them on the streets of your city. No matter what type of business you are imagining, your logo will need to make sense for the type of business that it is and represent your product well. After all, ballet slippers are probably not the best image to sell tacos!

You can either draw your logo by hand or use a computer program to make it. The name of your business can be worked into the logo or placed next to it, but you should count on them being placed together. Remember, this logo will need to show up in a variety of places, from your business website to the physical (actual) location of the business, so make sure that it is simple enough to be visible if put on a business card yet interesting enough to be featured on a billboard. This means it needs to work on a large and small scale. To get ideas, look at logos for businesses similar to yours.

When you have created your logo, write one or two sentences for each of the questions below:

What kind of business are you creating?
How does the logo represent your business?
What symbols are used in your logo?
How does the logo express (show) your personality?
How does your logo compare with at least one other logo for a similar business?
What kinds of products do you imagine your logo will be used for?
How does the name of your business work with the logo?
What sort of revisions did you make when designing your logo?
What was the hardest part about creating your logo?
What do you like best about the logo?
TABLE Grading Rubric
Responses to Prompts (70%) Logo (25%) Mechanics (5%)
Full Credit
All prompts are answered thoroughly.

The responses effectively explain the creative process behind creating the logo.

The answers demonstrate a thorough understanding of how logos are used.

Logo is appropriate for the business described.

Logo is distinct.

Logo will work well on both a large and small scale.

Name of business is featured or placed in the logo well.

There are no or very few mechanical errors.

Partial Credit
Most prompts are answered thoroughly.

The responses explain the creative process behind creating the logo but need more detail in places.

The answers demonstrate some understanding of how logos are used.

Logo relates to the business described.

Logo is distinct.

Logo would work on either a large or small scale but not both.

Name of business awkwardly placed or hard to read.

There are several mechanical errors, but the writing is clear.

Little Credit
Few prompts are answered thoroughly.

The responses fail to adequately explain the creative process behind creating the logo.

The answers little understanding of how logos are used.

Logo does not have an obvious connection to the business described.

Logo is very similar to other well-known logos.

Logo would not work well in a large or small scale.

Name of business is missing or very hard to read.

There are numerous mechanical errors and/or they make the paragraph hard to understand.