The following scenario, which might the editor-in-chief do to convince the company to advertise with them? An editor-in-chief is working on ecuring a new advertisement from a clothing line that is very popular amongst 18-to 25-year-olds. The executives at the clothing line are not
ure this magazine is a good fit for their product. They are hesitant to invest in the advertising,
Offer a deep discount on the ad
Develop a two-page color spread for the advertisement at half the price of a typical ad.
Place the ad on the back cover and include a special insert in the magazine,
Send gift baskets full of expensive luxury items to the company's top executives,