When an advertising agency creates an advertisement, what factors need to be considered? what questions do they need to ask to create an effective advertisement? explain your response.

The most important factor to consider is who the main buyer will be. This helps determine how to best advertise the product and where. For example, if the advertisement is for female teens, then it would make sense to advertise in magazines they buy. They also must consider the priority of the buyer. In other words, how can they show the product so that the buyer will not only want it, but also feel the need to have it. Advertisements can also create new and unique trends, while pushing old ones ways. - Found on my teachers Quizlet

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