Advanced Placement (AP), 08.05.2021 08:40 phaalexander
"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers. One example is the recent trend
of "rebranding," or corporations changing their name or look in an attempt to seem new and interesting. This is an expensive gamble. Do it right
and a company gets positive buzz and a bump in the bottom line. Do it wrong, and a company becomes a laughingstock with a lot of former
customers looking elsewhere.
"One example of rebranding is Dunkin' Donuts changing its name to Dunkin'. Marketing experts think this is likely to go over well. It retains
most of the familiar name, while shifting focus to the company's most profitable product, coffee. It feels customer friendly. As the CEO says, 'Friends use first names.'
"In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster. What is WW supposed to mean, anyway? Something
about wellness apparently, but it's not very catchy and may just remind people of the World Wars. Marketers also note that WW is awkward to say
out loud which will make it harder to promote."
Which sentence below is a minor supporting detail of the reading?
1-Consumers are fickle, so companies will go to great lengths to keep their interest and attract new customers.
2-In contrast, Weight Watchers' decision to rename itself WW seems destined for disaster.
3-Marketers also note that WW is awkward to say out loud which will make it harder to promote.
4-For example, Dunkin' Donuts is about to become Dunkin'
Answers: 1
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"Consumers are fickle, so companies will go to great lengths to keep their interest and attract new...
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