Advanced Placement (AP), 23.09.2020 08:01 LolaSalem
1) A Kopenhagen é uma marca tradicional de chocolates que além de fabricar produtos de altíssima qualidade oferece ao consumidor as melhores lojas, o melhor atendimento e o melhor produto para consumir e presentear. Fonte: Adaptado de: . Acesso em 23 jul. 2020. Com base no contexto, exposto acima, a estratégia genérica adotada pela Kopenhagen é: Alternativas: a) foco. b) customização. c) diferenciação. d) liderança em custos. e) liderança em qualidade.
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